Overplay is an AI-enabled platform that allows anyone to take videos from their smartphone and turn them into sharable games. Backed by Mark Cuban, among dozens of other well-known investors, Overplay made waves on a “Shark Tank” episode that boasted 4.1M viewers. After this successful airing, Overplay's executive team requested that I create a bold strategy to boost the visibility of the product and promote the founders as thought leaders who are driving the future of user-generated gaming.

My first step was to collaborate across executive, legal, and engineering to deeply understand the technology so I could properly position this first-of-its-kind app.

Then, combining proven messaging frameworks from companies in similar spaces, I spearheaded partnerships with crowdfunding platforms like WeFunder to spark viral growth. From there, I focused on giving app's founders a strategic visibility push across key channels.

I secured media coverage for them in major publications, I created blog posts and mass email updates for them, I booked podcast interviews, and I scheduled conference presentations at renowned tech events including SXSW and New York Tech Week.