The Cigna Group is a global health service company committed to improving the health, well-being, and peace of mind of the people it serves. With over 170 million customer and patient relationships across more than 30 countries and jurisdictions, the company leverages actionable insights to drive better health outcomes.

As part of a global rebranding initiative aimed at presenting a more approachable and youthful image, Cigna launched the "Go You" brand campaign.

I led the international adaptation of the brand campaign, overseeing translations, educating global comms leaders on the intricacies and requirements of the new brand, and collaborating with regional teams to localize key messaging to better align with cultural nuances.

To support internal engagement, I also authored and published a series of "Go You"-inspired articles on the company’s employee intranet that garnered an average of 35% more interactions than regular internal news items.

Concurrent with the re-branding, Cigna was expanding its businesses globally with M&A activity in Turkey, India, and in the UK. I mapped the global external communications plans for these events, and coordinated across legal, PR, and marketing to ensure that all messaging that global teams produced was accurate, consistent, and brand compliant.